Market Economics & Consumer Behavior

All NECSC research initiatives will examine relevant market economics and consumer behavior. Both dimensions are considered essential in order to generate alternative development models that attract private investment and that result in consumer/end-user adoption. Since NECSC activities will eventually take place at locations in different regions of the United States and in other countries such as Mexico or the United Kingdom, research initiatives will be cognizant of local cultural factors and relevancy. This will ensure that NECSC’s projects are locally relevant.

Economic research will entail evaluating the business risks and barriers to investment in energy-efficient homes and community development and it will focus on generating mechanisms to reduce the homebuyer’s first costs for the purchase of energy-efficient homes. This will include an effort to improve upon mechanisms such as on-bill financing programs through local utilities, renewable and energy-efficient home loan programs, and municipal energy development companies.

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Steps Toward Community Sustainablity

Energizing Sustainable Cities: The Power of Planning and Design

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